Mission Statement and Philosophy
This percept has been taught as a major requirement by saints who have practiced the highest morals, "Sincerity" indicates a pure divine heart which is not mixed with selfishness.
"Utmost" means that the pure sincerity will continuously work without a break.
Sincerity is continuing day in and day out without changes, adding days and months, following which good results will be obtained for the first time.
We consistently inherit the philosophy of "Sincerity" and pass it on to the next generation.